Loblaws opens online-grocery pilot project

Loblaws will run a pilot program in Richmond Hill which permits shoppers to buy groceries online and then pick them up at a drive through at the store. It is known as click-and-collect. The above diagram shows how the British supermarket chain Tesco explains it to customers. It appears that you have to undertake to pick up your groceries within a certain two-hour period. According to the Toronto Star, the Loblaws at 301 High Tech Rd. has been set up with a bright orange click-and-collect area that includes assigned parking. Customers will be able to have the groceries they chose and pay for online, loaded into their vehicles. Loblaws announced the idea in brief earlier this year. “The service is not yet available to the public, but we’re excited by the prospect of offering busy customers another option to complete their shopping, saving considerable time in the process,” said Loblaw spokesperson Kevin Groh. Pick and pay is said to be a popular option for grocery shopping in Europe.