Apple has purchased a small Toronto-based start-up called Locationary. It appears the acquisition is intended to help Apple with its mapping ambitions. Apple suffered serious embarrassment when it ditched Google maps for its own locating service which was promptly revealed as a total failure. Locationary, through their Saturn technology, provides crowd-sourcing data that brings up-to-date and accurate information about businesses to the masses, such as exact location and hours of operation. According to the Locationary website, they currently track 5.61 Billion data fields and manage 175 million profiles.
